Innovative Design for London Jewelers

The brief from luxury jewelers Obelle was to create a subtle, yet distinctly memorable experience for visitors to their designer store in London’s Marylebone High Street. Definitive1‘s design team paid exacting attention to detail in the execution of the guests journey through the store’s limited space, with clever use of mirrors and curved shapes on both the ceiling and feature walls. The discrete “portholes”which housed many of the beautiful pieces from the range, placed on layers of glass, invited the viewing customer to take a closer look at the treasure inside.

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